A mental health app bringing research-backed mindfulness to the palm of your hand
About the client
The Oxford Mindfulness Foundation is a global nonprofit on a mission to make mindfulness a tool for well-being. Through research, education, and advocacy, they bring evidence-based mindfulness practices to individuals and communities worldwide. At the core of their work is a simple yet powerful belief: when people cultivate awareness, kindness, and presence, they can improve not only their own lives but the world around them. Princess Noor bint Asem of Jordan recently joined as an ambassador to help champion their vision.
The Challenge
Oxford Mindfulness needed a platform that combined courses, guided practices, and multimedia content—all within justfour months. The challenge? Balancing speed, performance, and an engaging user experienceto ensure long-term impact.
The Solution
~35%
The Solution
Light-it designed and developed a mobile app that makes mindfulness more accessible than ever. Whether users want toexplore mindfulness theoryor jump straight intoguided meditation, the app offers a accesible experience for all levels, from beginners to experienced mediators.
With a mix ofaudiovisual content, written materials, and structured courses, the platform provides a flexible learning experience. Itsfreemium modelallows users to access a free content, while premium content is available viasubscriptions or one-time payments, ensuring accessibility for everyone.
The app also needed to includespecific featuresfor individuals withVisual Snow Syndrome, a rare neurological condition that can impact an individual’s vision, hearing, cognition, sensory processing, and quality of life.
The process & workflow
The app was the result of multiple teams collaborating closely, each working at the same time within their own area of expertise. By combining different skills and knowledge, we managed to get the perfect solution. The teams and services involved were:
During this dynamic one-month phase, we engaged in weekly brainstorming sessions to delve into the challenges and pain points that needed to be addressed with the solution. This stage is where priorities were set and agreed upon.
We created a clear roadmap for Oxford Mindfulness MVP based on the technical knowledge of both Oxford Mindfulness and Light-it.
The project needed substantial research and ideation to establish the scope and evaluate requirements, such as incorporating accessibility for the Visual Snow community.
Design was a key aspect throughout the whole project. It was an iterative process where we strategized, sketched, and refined our ideas repetitively until we crafted a precise wireframe to enhance our users’ mindfulness experience and the Oxford Mindfulness team.
The team brought the product to life, ensuring Oxford Mindfulness was engaged every step of the way. The team refined the initial concepts, creating detailed mockups that represented the final solution, along with interactive prototypes for key screens. We kicked off with the MVP, putting it to the test, and kept refining it through regular iterations.
A personalized experience
The Oxford Mindfulness experience kicks off with a survey to assess and recommend the best content according to the user's level of expertise. This ensures a smooth onboarding to the app.
One source, multiple resources
Users can easily access courses, articles and practices, all in one place, while tracking their progress and staying updated on newly published content.
The platform incorporates gamification elements to motivate users, encouraging them to maintain their streak and stay engaged.
An accesible and inclusive solution
Oxford Mindfulness partnered with the Visual Snow Initiative to create this app together and bring resources to those who suffer from this condition. The app includes a specially designed and optimized course and different themes, such as dark mode or blue light mode, that allow users with visual snow syndrome to get the best experience with the app.
Everything the team needs in one admin portal
Empowering B2B Partnerships The app goes beyond individual users, allowingcompanies to offer mindfulness programs as an employee benefit. To support this, Oxford Mindfulness needed the ability totailor course accessbased on company-specific learning plans. To give Oxford Mindfulness complete control, we developed anadmin portal, enabling them to: -curate content - manage user access - oversee course distribution
Tech Stack & Integrations
Why it matters
What started as a global health challenge became a chance to build something that truly supports people. The AB InBev Foundation set out to reduce harmful alcohol use by working directly with communities, and we helped bring that vision to life through tech. They focus on real-world solutions shaped by local knowledge, evidence, and collaboration. With the help of data and technology, the foundation supports early intervention, better decision-making, and programs that reflect the needs of each place they serve.
