A digital mental health platform for all stages of parenthood

strategy
Custom software development
Integrations & Interoperability
UX/UI design
mavida health app maternal mental health app

About the client

Wellframe is a Digital Health Management platform that empowers health plans to expand their digital footprint, unearthing insightful data about members' health and enhancing their adoption and user experiences.

The Challenge

PsychNow needed a tech partner with expertise in AI, design, and development—plus knowledge of industry regulations and HIPAA compliance—to build a secure mental health platform on a fast timeline.

The
Solution

~25%

of women of childbearing age experience a mental health disorder
Strategy
Development
Interoperability

The process & workflow

2. Product Strategy 
& MVP Definition

We crafted a clear, actionable plan for Mavida Health's MVP, born from Mavida Health's clinical vision and Light-it's technical expertise.

4. Development & QA

The prototypes were handed to the software development team to turn them into fully functional products. Since the MVP went into production, we have continued collaborating with Mavida to improve the product efficiency and UX.

3. UX/UI design

We developed the solution's UX/UI design. Wireframes set the blueprint, mockups showcase the look and feel, and prototypes let Mavida's team experience the interaction with the solution.

1. Product 
discovery

This 1-month phase featured weekly brainstorming sessions where we explored users’ challenges and pain points, ensuring the product focused on meeting parental needs and fitted market demands.

mavida health app mobile mental health

The first challenge:
A bold MVP

The MVP goals were ambitious, requiring a robust scope and rapid time-to-market. To meet these challenges, our team had to prioritize strategically and make creative decisions along the way to ensure success.

Our team can help you build a hippa-compliant MVP very fast.

Contact us

Patient intake and onboarding

Mavida’s experience kicks-off with a personalized questionnaire, accessible through their website. This ensures a smooth patient intake and onboarding.

Patients' responses will generate a personalized experience for each user, with tailored content and care, based on their individual situation, health, and context.

fridays glp weightloss software development

Digital care delivery

The telemedicine feature allows patients to schedule, manage, and carry out individual, couples & group therapy sessions with mental health experts. Through the app, clinicians can also prescribe medications.

mavida health telehealth services

Educational content and resources

The app includes an educational library of learnings from the team’s clinicians & researchers, including guided meditations, live Q&As with specialists, skill-building activities, and support on various parenting issues.

mavida health resoruces

Peer & expert support hub

A community that provides connection and support through curated, expert-moderated forums, where users pose their problems, challenges, thoughts, and maternal mental health concerns. All interactions are moderated by a clinician specialized in mental reproductive health.

mavida health support community
mavida health app mobile mental health

Mavida Support Chat

Users can also hold 1:1 chats with Mavida's clinical team to ask questions and receive guidance.

Tech Stack & Integrations

react logo
laravel
aws
healthie logo
mixpanel
A green line.

Why it matters

At Mavida, Dr. Sarah Oreck, MD, MS (co-founder and CEO), and Emma Sugerman (co-founder and COO) spearhead a mission to revolutionize perinatal mental health care. Upon recognizing a significant gap in support, especially during the often-neglected postpartum phase, they embarked on a journey for change. Their purpose was to create a platform that supports moms at every stage of maternity, offering everything from individualized therapy to content, community, and medication management.

woman kissing her newborn baby

About working with us

Testimonials
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Let’s dive deeper into the solution:

EVIDENCE-BASED HEALTH TREATMENTS

  • Physician-led perinatal mental health care via a virtual platform providing scalable, evidence-based health treatments. Users and certified professionals can carry out appointments through its telemedicine functionality.

COMMUNITY

  • A community that provides connection and support through curated, expert-moderated forums. It is a forum where users pose their problems, challenges, thoughts, and concerns; members of the Mavida community can interact in the various conversations while all interactions are moderated by a clinician specialized in mental reproductive health.

CLINICAL-REVIEWED RESOURCES

  • Content and educational resources about the fertility journey, pregnancy, and mental health from experts and peers. These clinical-reviewed resources go from guided meditations and posture exercise videos to technical readings.

CUSTOm-designed tools

  • Interactive activities and pre-appointment forms: From daily exercises to help users stay on track, pre-appointment forms to ensure you get the most out of your sessions, to mood trackers. These tools were custom-designed to address the specific challenges Mavida’s community undergoes in its motherhood journey.

"Working with Light-it has been a phenomenal experience 
- from the start, they helped envision how our care platform and experience should look and feel, and brought it to life with precision and expertise. We are so grateful to have them as a partner!"

Portrait of Emma Sugerman
EMMA SUGERMAN
COO & Co-Founder at Mavida Health

This could be your success story soon!

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