A digital mental health platform for all stages of parenthood
About the client
The Challenge
Mavida leads a mission to transform perinatal mental health care. Recognizing a significant gap in postpartum support, it offers a platform that assists mothers through every stage of maternity, providing personalized therapy, resources, community, and medication management.
The
Solution
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The process & workflow
We crafted a clear, actionable plan for Mavida Health's MVP, born from Mavida Health's clinical vision and Light-it's technical expertise.
The prototypes were handed to the software development team to turn them into fully functional products. Since the MVP went into production, we have continued collaborating with Mavida to improve the product efficiency and UX.
We developed the solution's UX/UI design. Wireframes set the blueprint, mockups showcase the look and feel, and prototypes let Mavida's team experience the interaction with the solution.
This 1-month phase featured weekly brainstorming sessions where we explored users’ challenges and pain points, ensuring the product focused on meeting parental needs and fitted market demands.
The first challenge:
A bold MVP
The MVP goals were ambitious, requiring a robust scope and rapid time-to-market. To meet these challenges, our team had to prioritize strategically and make creative decisions along the way to ensure success.
Our team can help you build a hippa-compliant MVP very fast.
Patient intake and onboarding
Mavida’s experience kicks-off with a personalized questionnaire, accessible through their website. This ensures a smooth patient intake and onboarding.
Patients' responses will generate a personalized experience for each user, with tailored content and care, based on their individual situation, health, and context.
Digital care delivery
The telemedicine feature allows patients to schedule, manage, and carry out individual, couples & group therapy sessions with mental health experts. Through the app, clinicians can also prescribe medications.
Educational content and resources
The app includes an educational library of learnings from the team’s clinicians & researchers, including guided meditations, live Q&As with specialists, skill-building activities, and support on various parenting issues.
Peer & expert support hub
A community that provides connection and support through curated, expert-moderated forums, where users pose their problems, challenges, thoughts, and maternal mental health concerns. All interactions are moderated by a clinician specialized in mental reproductive health.
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Mavida Support Chat
Users can also hold 1:1 chats with Mavida's clinical team to ask questions and receive guidance.
About working with us
Tech Stack & Integrations
Why it matters
At Mavida, Dr. Sarah Oreck, MD, MS (co-founder and CEO), and Emma Sugerman (co-founder and COO) spearhead a mission to revolutionize perinatal mental health care. Upon recognizing a significant gap in support, especially during the often-neglected postpartum phase, they embarked on a journey for change. Their purpose was to create a platform that supports moms at every stage of maternity, offering everything from individualized therapy to content, community, and medication management.
Let’s dive deeper into the solution:
EVIDENCE-BASED HEALTH TREATMENTS
- Physician-led perinatal mental health care via a virtual platform providing scalable, evidence-based health treatments. Users and certified professionals can carry out appointments through its telemedicine functionality.
COMMUNITY
- A community that provides connection and support through curated, expert-moderated forums. It is a forum where users pose their problems, challenges, thoughts, and concerns; members of the Mavida community can interact in the various conversations while all interactions are moderated by a clinician specialized in mental reproductive health.
CLINICAL-REVIEWED RESOURCES
- Content and educational resources about the fertility journey, pregnancy, and mental health from experts and peers. These clinical-reviewed resources go from guided meditations and posture exercise videos to technical readings.
CUSTOm-designed tools
- Interactive activities and pre-appointment forms: From daily exercises to help users stay on track, pre-appointment forms to ensure you get the most out of your sessions, to mood trackers. These tools were custom-designed to address the specific challenges Mavida’s community undergoes in its motherhood journey.
“Working with Light-it has been a phenomenal experience - from the start, they helped envision how our care platform and experience should look and feel, and brought it to life with precision and expertise. We are so grateful to have them as a partner!”
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